It was Bill Gates who said that “content is king.” Plain and simple: content makes the world of marketing revolve and evolve. Gates expounded this catchphrase with “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” He said this in 1996, and almost 20 years from that day, his prediction is no longer a myth but a reality.
Commercial businesses, IRESS trading platform businesses for example, in order to succeed in the game of digital marketing and advertising, have to step up their content marketing strategy. Reaching to their target audience is much more difficult these days because consumers are becoming more discriminating on the contents they read. If being on the top one position on search results is already enough in the past, it takes more than that to rule the Internet these days. The prize businesses are competing is no longer the number one position on Google search results, but conversion. Businesses could care less about search results as long as they are experiencing the best ROI in recent years. However, reaching that pinnacle is needless to say a monumental task, which involves different aspects of digital marketing: SEO, SEM, SMM, link building, email marketing, and of course – content marketing.
Many IRESS trading platform businesses have unlocked the secret to effectively marketing their contents on the web, but many have also failed miserably. If your business is still deciphering this secret, you should know the things to avoid when it comes to marketing your contents.
According to some experts, at least 70% of all content marketers lack consistency or do not have solid content strategy integration. This is a common problem in the realm of marketing: inconsistency. A marketer can be hitting it big few weeks ago, but for some reason, he or she has been failing miserably in the succeeding weeks. Inconsistency is not good in the world of digital marketing. The audience or the consumers want what they want, and you have to be good at delivering what they want. Being consistent means being able to offer quality contents in any given day, integrate content strategies every single time, and perpetually prioritize quality for the sake of your audience.
A business has a certain niche to target, and one of the best ways to hit that target is by delivering contents to that chunk of people what they want and need. The moment that you feed your audience with contents that they do not like, that’s the moment you lose them. In this regard, you should be able to know what your audience wants in order to please them. Do not make the mistake of disregarding your audience’s culture, preferences, age, beliefs, and background.
The best way to ruin your content marketing efforts is to produce unenticing contents. If you are not working in the content team, would you want to read that content? If not, then you’ve done everything wrong. A content that is considered of good quality is the one that entices readers, makes them want to comment on it, fuels their emotions, moves them in a certain way, inspires them, or even angers them. These make a content worth reading. Keep in mind that you are competing with thousands of other content writers and managers, and only the best contents make their spot.
Content marketing, if done right, can help any business big despite the heavy competition. Just like what Bill Gates said: “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”